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Beer Birthday: Logan Plant. Beavertown notched up sales growth of almost 80pc to around £35m during its 2019/20 financial year and had aspirations to grow further this year. Plant is realistic, but still hopes sales will come in at least flat on last year’s levels. Find out more, Beavertown notched up sales growth of almost 80pc during the 2019/20 financial year, Logan Plant stands in the new Beavertown brewery in Enfield – with the backing of partner Heineken, the site is now London’s biggest brewery, Beavertown Lupuloid IPA is one of the brewery's six core beers, Sir Philip Green's retail empire crashes into administration, Britain’s first electric forecourt charged and ready, Why economics should drive distribution of a vaccine, Spying scandal lingers over Credit Suisse as new incidents emerge, Pubs being 'singled out' while retailers enjoy festive bonanza, Chinese North Sea oil giant faces US blacklist. We use cookies and other technology to personalise your experience on our website. January 27, 2020 By Jay Brooks Leave a Comment. Skip to main content. “Our export manager has been busy over the past six to nine months looking at different partners, whether it’s in Ireland, France, Italy, Germany or Russia.”. Plant estimates that sales of Beavertown’s beers in the off-trade surged as much as 150pc during that time. Plant was assistant cameraman in the documentary series on Malian music, Zirka, produced by his father in 2003, and finally released in 2013. In June 2018, Heineken took a minority stake in the business to fund a new brewery and increase capacity. Logan Romero Plant (born 21 January 1979) is an English singer-songwriter and former lead vocalist for the Black Country Bandits, and the Sons of Albion. Our intention is to make this the best brewery-led festival of craft beer in the world, and to keep pushing London as a great brewing capital. Plant senior’s favourite Beavertown beer is now Gamma Ray after his son managed to “get him off the Tennent’s [lager]”. Plant is the youngest son of Maureen Plant and Led Zeppelin singer Robert Plant.. Career. Beavertown’s bestselling beer, Neck Oil, is a homage to Plant’s grandfather who used the term to describe his drink of choice. “The pub was the saviour for every man and woman, therefore beer was a major part of my DNA and genetic thread,” he says. Here, founder Logan Plant shares his business journey with us. In 2004 he joined local West Midlands rock band the Riot, before they changed their name to Black Country Bandits. Plant founded Beavertown Brewery in 2012, with beverage expert Byron Knight, and later Duke's Brew & Que barbecue joint in Hackney, to serve his craft beer. Please review our, You need to be a subscriber to join the conversation. Logan Plant, son of Led Zeppelin frontman Robert, has big plans in store after lockdown saw his craft ales flying off the shelves. Sign Up. Logan Romero Plant (born 21 January 1979) is an English singer-songwriter and former lead vocalist for the Black Country Bandits, and the Sons of Albion. “When the Government shut down the whole of hospitality that was probably 85pc of our business, which was a huge blow for us,” he says. “Most of our concentration over the first eight years has been focused on local. It even led to some independent beer retailers removing Beavertown from its shelves. It is little wonder then that Plant, the son of Led Zeppelin frontman Robert, went on to build a career in the beer trade. Neck Oil currently accounts for around 70pc of Beavertown’s production and is part of the brewery’s core range of six beers. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. Such was the importance of the pub in his family’s everyday life that his grandfather, also called Robert, even spent the final hours of his life in one. As pubs and bars start serving punters again, Logan Plant, the head of north London’s Beavertown brewery, is fizzing with energy. Growing up in the working class neighbourhoods of the Black Country, the pub was a part of everyday life for Beavertown founder Logan Plant from a young age. See the complete profile on LinkedIn and discover Logan’s connections and jobs at similar companies. Posted by Shopify API on June 21, 2018. Now Beaverworld and the increased capacity will give us the opportunity to work with other partners around the world,” Plant says. Logan Plant stands in the new Beavertown brewery in Enfield – with the backing of partner Heineken, the site is now London’s biggest brewery Credit: Jeff Moore Plant … Below are some of the types of cookies that we use to collect your data. Beavertown boss and son of Led Zepplin frontman, has big plans as the firm’s new brewery opens. After several years touring the United Kingdom and Europe, the group made their North American debut in March 2009 at SXSW. “It’s a really tricky style because alcohol gives you that body and flavour and experience on your palate so getting it just right, is a really tricky thing for brewing,” Plant says. Plant also worked for a number of years as a male model for Boss Model Management and fronted British fashion retailer Mr Porter. “If you visit the stadium there are eighty year olds through to eighteen year olds and everybody across the board is drinking our beer,” Plant says. Plant had started playing for Inter Cardiff in December 1999 after moving from Halesowen in the West Midlands League, and West Bromwich Albion. Plant’s claims that craft beer is now part of the mainstream is not a view that will sit well with some of the industry’s purists, but it is not the first time he has found himself on thin ice with his peers. “Craft beer is now mainstream, people want to experiment and drink IPAs and sour beers. With vast amounts of production being shifted to Beaverworld in Enfield, Plant says Beavertown’s original home in Tottenham will be transformed into a research and development site where the firm can test new styles and collaborate with other breweries on projects. News of Heineken’s investment in Beavertown in 2018 sparked uproar among indie beer fans and prompted around half the breweries scheduled to take part in Beavertown’s Extravaganza beer festival that year to pull out in protest at the deal. At the wedding reception, Robert Plant sang a number of rock standards with rockabilly band Restless. The day after our visit, Plant is heading up to the Midlands to brew a new pale ale with the well-respected drinks supplier Cotteridge Wines,… How I made it: Logan Plant, Beavertown Brewery In just a few years Beavertown Brewery ’s beers have become amongst the most popular craft beers in London (and beyond) – lovingly crafted, beautifully designed, and with well-earned spots at pubs and festivals across the country. [Source: We would like to express to you our deepest thanks for your contribution. Days before our visit to Beavertown, Logan Plant and his team were busy brewing with Oklahoma's venerable Prairie Ales, producing a golden oak-fermented beer with Brett Drei and Lacto Brevis. They said it would be “hypocritical” to stock a brand owned by big beer. “That says to me it’s about accessibility.”. In 2006 he joined hard rock band Sons of Albion. Are you selling up and selling out? Plant says the beer is created for someone like him in mind as it means he can “have a beer every night” without getting “too buzzed” at an ABV of 2.8pc. In normal times around 60,000 people visit the stadium each week, with 40pc of the beer drunk by football fans made by Plant’s brewery. Since starting his singing career, he prefers to go by the name Logan Romero instead of Logan Plant in order to avoid being compared to his famous father. Subscribe to our daily newsletter! ... to a place none of us could’ve imagined 2 years ago, let alone 6 years ago when I was brewing 25litre batches in my kitchen using a rice pan and a tea urn. Q&A With Logan Plant. Both were voted Top 5 independent breweries in London by The Daily Telegraph in August 2012.PersonalOn 4 September 2005, Plant married Bridget E. Smith in West London. Logan Plant speaks to Andy Martin about swapping Black Country psychedelic rock for craft beer, social distancing poetry and his ‘love affair’ with pubs It will give Beavertown the capacity to brew 90m pints of Beavertown’s beer every year – 10 times more than at its original site in Tottenham – helping to make Plant’s dreams of bringing craft beer to the masses a step closer to reality. Plant is the youngest son of Maureen Plant and Led Zeppelin singer Robert Plant.His birth came after two years of grief for the Plant family following the tragic death of Karac Plant, and Robert Plant wanted to spend more time with his family rather than tour.Logan Plant was a student at the University of Wales, where he graduated with a Diploma in Sports Massage. “Without the support of the partners that we have currently, our outlook over those three or four months would have been very different.”. The company has just launched its first low-alcohol beer, Nanobot, as it looks to cash on the craze for low and no alcohol drinks. He now wants to create a non-alcoholic beer that replicates the hoppy flavours the rest of Beavertown’s range is known for. The band performed at the Bergen Blues Festival in Norway and the 2004 Lollapalooza tour, before splitting up and Logan relocated to London. Plant expects the new brewery to create 150 jobs over the next three years and hopes to eventually open a visitor centre while providing space for local businesses such as markets and remote workers. “With the capacity that we now have, we can hopefully start to entertain even more supermarkets,” he says. Plant founded Beavertown Brewery in 2012, with beverage expert Byron Knight, and later Duke's Brew & Que barbecue joint in Hackney, to serve his craft beer. Eight years on and Beavertown is selling its beers in pubs and retailers across the country and has just opened Beaverworld, London’s largest brewery. Logan Plant interesting facts, biography, family, updates, life, childhood facts, information and more: Frontman of the Black Country Bandits, the Sons of Albion, and son of Led Zeppelin frontman Robert Plant, Robert Plant (Frontman of the legendary rock group Led Zeppelin), Karac Pendragon (Died tragically at the age of 6, before Logan was born), Jesse Lee Plant (Logan's half brother who has the same father). The football club opened a new stadium last year on the famous old White Hart Lane site and is now home to a microbrewery run by Beavertown. I met Logan first at the Firestone-Walker Invitational Beer Festival a few years ago and have run into a couple of times since both there and at the RateBeer Best Festival. “Our little webstore which was doing £1,000 a week was suddenly doing £100,000 a week and within two weeks it had gone from this cottage industry to an industrial outfit. “We’ll be cracking some of those open this weekend,” he adds. Ibiza will have to wait for now, but at the time of speaking Plant is preparing to visit his father for a socially distanced barbecue to celebrate his 72nd birthday. Contact Us | Terms of Use | Privacy Policy | Copyright, Celebrities Interesting Facts By Nationality, Celebrities Interesting Facts By Profession. “Whether its Tesco, Morrisons or Asda; they’ve all got footprints all over the country, so it would be great to work with them.”. We rely on advertising to help fund our award-winning journalism. View Logan Plant’s profile on LinkedIn, the world’s largest professional community. The Beavertown story started in 2011 with former musician Logan Plant making beer in his kitchen in East London. Logan Plant is speaking at Inspiring Entrepreneurs – Brilliant Brands at the British Library on Thursday 15 June, alongside the founders of Propercorn, Cauli Rice, and The Spice Tailor. Cookie preferences. Logan has 5 jobs listed on their profile. “The beer industry has changed massively over the past 10 years and it’s not often that an industry is turned inside out and changed so much; we want to spearhead that.”. Today is the 41st birthday of Logan Plant, founder and brewmaster of Beavertown Brewery, which he started in 2011. “It would be Ibiza because we go there a lot as a family – not to party obviously,” he adds. Look, we’ve got a dream to build,” says Logan Plant, 39, CEO and co-founder of Beavertown Brewery, where right now everything seems glass half-full. They released four singles and one album.In October 2011, after a tour of the United States, Plant decided to try a career in boutique brewing of beer, and put his music career on hold. “If we can get great beer on every street corner of the UK then we’re giving people a choice,” he says. Logan Plant, founder of Beavertown Brewery, talks about his business journey and how he made it. Whole Lotta Beer: Robert Plant’s son Logan brews up a storm with beer business. The brewery’s beers have been slowly creeping onto supermarket shelves in recent years, with Marks & Spencer, Waitrose and Sainsbury’s all stocking them, and Plant does not want to stop there. Both were voted Top 5 independent breweries in London by The Daily Telegraph in August 2012.PersonalOn 4 September 2005, Plant married Bridget E. Smith in West London. By Megan Archer Stourbridge Music Published: Sept 1, 2020 Last Updated: Sept 1, 2020. “Thankfully, we’ve got really good relationships with some of the big supermarkets and our sales through them went through the roof when lockdown happened. Our intention is to make this the best brewery-led festival of craft beer in the world, and to keep pushing London as a great brewing capital. But his bigger ambition over the next few years is to get Beavertown sold in bars and supermarkets around the world. He was a teenage football player before deciding on a career in music. After giving up ambitions to follow in his father’s footsteps with a career in the music industry, Plant began experimenting with brewing beer in his kitchen. Plant says Beavertown’s tie-up with Tottenham Hotspur is a prime example of how it is bringing craft beer to the masses. The new facility in Enfield, a 129,000 sq ft unit spread over six acres of land, has been funded by Dutch beer giant Heineken, which spent £40m on a 49pc stake in Beavertown in 2018. Beavertown’s contracts with supermarkets and convenience stores played a crucial role in seeing the business through lockdown as people were forced to swap the pub for the park. “We’ve seen how it’s affected us so if we could meet what we did last year from a sales and volume perspective we would be thrilled,” he adds. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. “I’ve been going there since I was about six months old and every year ever since so to be able to sit by the pool and crack open a fresh Neck Oil would be really nice.”. If Plant could choose just one place overseas to sell Beavertown’s beers? 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